Hello Joy

Erika is the brains behind Hello Joy, a mum to two girls and two Mini Aussie Bulldogs. The idea for Hello Joy came about in 2018 when after an 18 year career as a communication designer working with corporate clients, Erika felt as though something was missing. Life was stressful, hectic and her creativity was constrained to a creative brief. After the birth of her second daughter, she felt compelled to slow down and get back to basics; to find joy in creating freely using her hands - and so Hello Joy came about.