Nudie Beauty's story begins with a search for a Mother’s Day gift. She came across a body butter recipe and became interested in turning her creation into a small business shortly after. After months of preparation and trailing recipes, Buzz attended a local market in November 2013, launching the Buzz Beauty brand. Eventually, through lots of research and experimentation, Buzz acquired enough knowledge to develop her own skin-loving formulas. Two years after launching, she began exploring the realm of bath products, which she enjoyed as she was able to further express her creativity through the bath bombs and bubble bars. Recently changing the business name to Nudie Beauty as the range now has grown.